We feel waste is the biggest danger to our environment. Recycling is a positive step but the processes involved still negatively impacts our world. We think that it is possible to have everyday products that provide great quality and value but has no waste  which is even better. Big brands are not doing enough to reduce waste because its not commercially viable or trendy. But we can show you that saving the world one day at a time does not cost the earth and doesn't mean you have to compromise on quality.