Hello

Heron is an old Scottish border clan, descended from the Herons of Chipchase Castle. The clan motto is Par Valeur (By Bravery), they have a reputation for being strong in battle and for looking after their own. I like to live by those strengths, by fighting to make the world a better place. I have an incredible wife and two beautiful children. I always try to demonstrate that I believe in standing strong for what is right.

My beard is a wonderful thing. It is part of me. I want it to look awesome and feel great.

“I’m an ultra-marathon runner, so I spend a lot of time muddy and sweaty, so I need something that really moisturises my skin as well as blocking out the bad stuff. However, most products I tried either irritated my skin or did nothing for my beard despite the premium price tag.”

This frustration led me to start experimenting, using my background in the cosmetics industry. I decided to only use cruelty-free, naturally occurring products. I wanted to create a beard balm that would soothe any itches, condition my beard and smell incredible. A product that would stand up to the rigours of my lifestyle and still perform well.

I found my winning formula, my own secret recipe. It makes the hair feel smoother; my skin feel hydrated and protected. I enjoyed it so much that I had my beard balm safety tested for the self-care industry and started to share with the world.

While I am running, I see some wonderful sights and visit amazing spaces. I think to myself if I enjoy all this what can I do to help protect it? 

I decided that the By Bravery products had to be zero-waste. Once the decision was made, I ensured that every step from creating to distributing the By Bravery line is either reused, reusable or fully compostable. 

I champion the fact that the responsibility for sustainability in manufacturing lies with producers as well as consumers.

This is why all our beard products are zero waste. To protect the beauty of nature that I see, to preserve what is here today so that it can continue to be enjoyed long into the future.